Turn Your Customers into Affiliates

Written by alain on February 20, 2009

Traffic is crucial to your online business and if you don’t have traffic coming to your site, you don’t have a business.

 

It’s that simple.

 

 

You can have the best website in the world, but if no one knows about it, it means absolutely nothing.

 

So, it is very important that you understand how to generate traffic.

 

Making use of affiliates is a great way to promote your products and services and get more traffic to your website.

 

Why not take it one step further by turning your customers into affiliates. After all, satisfied customers who have bought your product have more credibility with prospects.

 

Training your affiliates

 

The average person doesn’t know what an affiliate program is, but they probably understand what a referral program is.

 

So start off by using terminology that they’re used to and explain to them what affiliate programs is all about.

 

However, like any sales force, they will need training and constant encouragement.

 

Explain to them that if they refer other people to your site and they end up buying your products that you will pay them a referral commission.

 

Put systems in place to make this work

 

Set up an auto responder system so that when someone makes a purchase that they’re automatically invited to become an affiliate.

 

You could perhaps send out an email like this just after they’ve bought your product:

 

“Would you like to get your money back on my product that you’ve just bought?” and then explain to them that you pay 50% referral commission on each sale and that they just need to refer two people to get the product for free.

 

This is an excellent way to get your customers to promote your products for you.

 

Besides, customers who have used your product and like it, are in a better position to market it more effectively.

 

Therefore it makes perfect sense to recruit customers as affiliates