The Adwords Quality Score Checklist

Written by alain on July 20, 2009

Don’t treat these tips as hard and fast rules because Google’s algorithm changes all the time. Treat them more as rules of thumb. If you run into problems just look through the checklist and try to work out what you could change to get your keywords active again.

 

 

1. The Name & Quality of Your Domain

 

The name and quality of the domain used in your campaign seems to be quite an important factor. Google favors websites which have relevant domain names as well as some age to them.

 

2. Site & Page Content

 

It is generally the case that the more unique content you have on your website, the better chance you’ll have of it getting a good quality score. For example, always have at least four original articles on the keywords you’re going to be bidding on. This way Google will hopefully think that your website holds some value.

 

Use relevant anchor text to link to them from your website and link out to other websites that Google deems to be relevant from within the articles.

 

You could try putting your keywords in the title and include them within the text on three or four occasions. If you can be bothered, and you should be, create different landing pages for each set of keywords you’re bidding on and adjust them accordingly.

 

3. Click Through Rates (CTRs)

 

It certainly helps to have a higher CTR on your ad groups and keywords soon after activating the campaign.

 

The only problem is you may have to spend a little more money than you’d otherwise want to begin with. This isn’t necessarily a bad thing though.

 

In fact, most successful Adwords marketers bid high to achieve good a CTR to begin with. Then after a couple of weeks, they start lowering their bids while checking that their ad positions aren’t being affected. The campaign will then become more profitable.

 

4. Relationship Between Your Keyword, Ad & Landing Page Content

 

There should always be a strong relationship between your keywords, ads and landing page. If your ad contains the keywords you’re bidding on, it should generally achieve a better click though rate, which as a result, should improve your quality score. This is also the case with the relationship between your ad and your landing page.

 

Not only will this relationship between your ad and your landing page earn you a better score but if the keywords in the ad match the keywords on your website, it will also increase the level of conversions.

 

For more Adwords tips, click here: 14 Adwords Quality Score Tips