Niche Marketing: Finding The Market Within The Market

Written by alain on December 5, 2008

Niche marketing is term that’s being used quite a lot in internet marketing and affiliate marketing.

 

However, most individuals who starts an online business have no real idea what a niche market is.

 

For example, its not unusual for people to speak about weight loss industry as a niche.

 

 

 

But weight loss is not a niche. By definition a niche is a situation or activity specially suited to a person’s interests, abilities or nature.

 

 

This means that someone who’s interested in weight loss and wants to loss 150lbs is not the same person that wants to lose a few pounds for a wedding.

 

Now if you group them together as one, you will probably spend a ton on advertising and you will have a tough time making a profit.

 

Rather, focus your attention on specific niche. For example: help my obese child lose weight is a niche or help me lose man boobs is a niche.

 

Become the recognized expert in that niche and once you have established your dominance in that niche and have put systems in place to maintain your dominance you can move onto the next mini niche.

 

The point is don’t try and conquer the entire market all at once.