Google: There’s No Such Thing As Duplicate Content

Written by alain on December 21, 2009

There is certainly a lot of misinformation out there regarding Google’s stance on duplicate content and you hear people talk about it all the time. But, just think about this…if we look at Google and Yahoo news for example. Where do they get their information from?

 

Don’t think for one second that they create their own content. 

 

No, they get all their content from sites like Reuters, LA Times, Fox news etc. Everything on Google and Yahoo news is duplicate content. So, if Google is not worried about duplicate content, then why should you worry about it?

 

Even Google recognizes there are valid reasons for duplicate content and this is what Greg Grothaus, a Google search quality engineer had to say on this subject, “We recognize that most duplicate content is not deceptive in origin, so as a result we’re not trying to penalize it, we’re just trying to show in our search results content that is distinct and offer the searcher a variety of results. This is very much a per query thing.”

 

So, the Google duplicate content penalty is a myth.  Full stop. 

Duplicate Content Issues

 

What most people mean when they talk about duplicate content just shows that they don’t understand fully how search engines work and they don’t know anything about duplicate content.

 

If you use the same content on several pages on your website and you are trying to rank for the same keywords, then only one of those pages would show up in the SERPS.

 

There’s no penalties involved. Google just doesn’t want the same stuff coming up multiple times in the SERPS because that will lead to a poor search experience for their users!

 

For more information on this subject watch this duplicate content from Google

 

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