Don’t think for one second that they create their own content. 

No, they get all their content from sites like Reuters, LA Times, Fox news etc. Everything on Google and Yahoo news is duplicate content. So, if Google is not worried about duplicate content, then why should you worry about it?

Even Google recognizes there are valid reasons for duplicate content and this is what Greg Grothaus, a Google search quality engineer had to say on this subject, “We recognize that most duplicate content is not deceptive in origin, so as a result we’re not trying to penalize it, we’re just trying to show in our search results content that is distinct and offer the searcher a variety of results. This is very much a per query thing.”

So, the Google duplicate content penalty is a myth.  Full stop. 

Duplicate Content Issues

What most people mean when they talk about duplicate content just shows that they don’t understand fully how search engines work and they don’t know anything about duplicate content.

If you use the same content on several pages on your website and you are trying to rank for the same keywords, then only one of those pages would show up in the SERPS.

There’s no penalties involved. Google just doesn’t want the same stuff coming up multiple times in the SERPS because that will lead to a poor search experience for their users!

For more information on this subject watch this duplicate content from Google

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It is like Adsense-type Ads, but it’s absolutely FREE!

For some, especially those with content sites which generate very low revenue per click, this can be a great alternative to Adsense. 

Unlike Google Adsense, websites do not get ’spidered’ to determine what the content of the pages are, but ads are based on the keywords that someone enters.

You can choose the size and color of the ad boxes and then copy the code into your website. If someone then clicks on your ad and buys a product from that site, you can earn up to 75% of the sale!

Also something very different to Adsense is that you can also change the ‘header text’ which will help you to increase your website CTR’s.

In the screenshot below you’ll see I’ve changed it from the default ”Ads By ClickBank” to “Highly Recommended”, but you can change it to anything you want.

This a great feature from Clickbank that distinguishes it even more from Adsense!

Whether Clickbank or Adsense ads will be more profitable will depend on the content of your site. But, that’s a discussion for another time.

Anyway, this is certainly something you can have a look at:

https://www.clickbank.com/

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A Highly Effective Strategy To Make $500/Day Without Spending A Dime On Paid Advertising 

Therefore, if you do any type of advertising online then you owe it to yourself to take a look at these 14 “must have” tips.

Read the rest of this entry »

1. The Name & Quality of Your Domain

The name and quality of the domain used in your campaign seems to be quite an important factor. Google favors websites which have relevant domain names as well as some age to them.

2. Site & Page Content

It is generally the case that the more unique content you have on your website, the better chance you’ll have of it getting a good quality score. For example, always have at least four original articles on the keywords you’re going to be bidding on. This way Google will hopefully think that your website holds some value.

Use relevant anchor text to link to them from your website and link out to other websites that Google deems to be relevant from within the articles.

You could try putting your keywords in the title and include them within the text on three or four occasions. If you can be bothered, and you should be, create different landing pages for each set of keywords you’re bidding on and adjust them accordingly.

3. Click Through Rates (CTRs)

It certainly helps to have a higher CTR on your ad groups and keywords soon after activating the campaign.

The only problem is you may have to spend a little more money than you’d otherwise want to begin with. This isn’t necessarily a bad thing though.

In fact, most successful Adwords marketers bid high to achieve good a CTR to begin with. Then after a couple of weeks, they start lowering their bids while checking that their ad positions aren’t being affected. The campaign will then become more profitable.

4. Relationship Between Your Keyword, Ad & Landing Page Content

There should always be a strong relationship between your keywords, ads and landing page. If your ad contains the keywords you’re bidding on, it should generally achieve a better click though rate, which as a result, should improve your quality score. This is also the case with the relationship between your ad and your landing page.

Not only will this relationship between your ad and your landing page earn you a better score but if the keywords in the ad match the keywords on your website, it will also increase the level of conversions.

For more Adwords tips, click here: 14 Adwords Quality Score Tips

It takes a big chunk out of a person’s life to manage all the different sites like Facebook, Twitter, MySpace, Forums, Digg, blogs and more.

But what is the opportunity cost of that time? Is there a measurable ROI on time spent? You cannot expect to sit in front of the computer the whole day ”connecting” with people and think that the sales dollars will come rolling in.

If you are a beginner you can get tutorials from Google’s help centre that will show you how to set up your account etc.

Although it’s not that difficult to make money with Google Adwords you can quickly lose a lot of money if you are not patient and stick to your budget….but, you can have success with Adwords if you do the following:

1… Create highly targeted and relevant keywords.

2… Create small, tightly focused ad groups based on those keywords.

3… Create text ads that match the keywords exactly.

4… Create landing pages that match the keywords and the text ads exactly.

5… Track everything to ensure that the keywords you’re bidding on are paying for themselves.

Google is all about the relevancy and if you can give Google what they want, then your click cost will come down and your start seeing more traffic going to your website.

By applying these five steps above your click through rate (CTR) will be higher and potential clients will remain on your site for longer.

This, again, will make Google happy and you are well on your way boosting traffic to your site.

One of the mistakes that most newbies make is to create a list of maybe 500 keywords, add them to their campaign using the same ad group and then just let it run. This is a major mistake and in most cases will leave you way out of pocket…

The Importance of Relevancy

To start, you’ll need to find keywords that are extremely relevant to your offer. Use Google’s Keyword tool and simply type the URL of the product you’re promoting. Use the ‘add’ option to place the words into the ‘Selected keywords’ section on the right hand side of the page then download them as a ‘txt’ file so you can continue with your research.

Clean Up Your Keyword List

After that you can look through the suggested keywords and scrap any that you think are irrelevant. When you get to the stage of submitting your chosen keywords into your AdWords campaign, Google will immediately ’scan’ the URL of your landing page and determine whether the keywords you have chosen are relevant.

Google Quality Score System

Then, using their ‘quality score’ system, they will automatically compare each individual keyword with your landing page and ad text and decide how relevant it is. Google will then rank each of your keywords as either ‘poor’, ‘good’ or ‘great’.

Keywords with a ‘great’ quality score will:

1… Cost you less.

2… Appear higher in the results.

3… Get a better CTR (Click Through Rate).

Keywords with a ‘poor’ quality score could cost you as much as $5 - $10 per click, which obviously makes them unusable.

Google’s main concern is relevancy so if you start your keyword research using the results that they’ve suggested then base the rest of your research on these results, you’ll be on the right track.

As you probably know by now an affiliate is someone who sells other peoples products for which they get paid a commission. As an affiliate you don’t need any capital outlay and you don’t don’t need to have your own product. Best of all you don’t even have to have a website.

This is fantastic because all you need to do is find products you wish to promote and start selling. You can do this by:

1. Selling Products

By simply signing up to an affiliate program like Clickbank (for promoting info products) or Commission Junction (selling physical products) you can begin to make a commission on every sale you make. Your job is basically to get someone to buy a product through your affiliate link for which you’ll get paid a commission.

2. Providing a Lead

By only requesting information from your prospects and not actually selling anything to them you have a lot less resistance to your offer. This is what is called CPA which stands for cost-per-action.

With CPA or cost-per-action programs, you get paid whenever someone performs an action. An action is quite often only submitting their email or zip code.

As you can see for yourself, since your prospect doesn’t have to pay anything you have the potential to make more profits faster.

You may well be aware of the fact that there are  many hyped-up “get rich quick” schemes floating around the internet promising to make you millions overnight.

However the vast majority of these ideas do not work, even the ones written by supposedly reputable authors.

Perhaps these so-called ‘gurus’ forgot to tell you that Internet Marketing is a BUSINESS and that there is no magic pill to help you become rich overnight.

If you just have to think about if for one second…how on earth can you buy a $47 course and expect to earn zillions of dollars every month?

Listen, I’m not saying that you should not buy these products, just read through the hype and have realistic expectations…

The fact of the matter remains: The only way you’ll ever earn real money online is by building up an actual business by concentrating on one promotion at a time.

After one promotion becomes profitable, put it on auto pilot and replicate it, either in the same area or in another niche.

Concentrate on achieving credibility in whatever market you enter by creating value for your readers. Do not solely focus your attention on trying to get as many visitors as humanly possible to your site, but concentrate on delivering value to the ones who do visit.

Although I use Twitter and Facebook to generate traffic, I believe that PPC, article and forum marketing remains the best way to drive TARGETED traffic to your site

1… PPC takes care of receiving immediate targeted traffic and it allows you to build your list quickly and effectively.

2… With forum and article marketing you will get static and multiple back links from other sites which will bring targeted traffic to your site and improve search engine rankings.

Data Sources

One of the new features of Google Insights for Search is the addition of new data sources.

The new Insights now includes data from Google News, Image and Product Search.

This will help to give you a better understanding of what people are searching for beyond just Google Web Search.

Choosing Advertising Messages

For example, a manufacturer may not be sure whether they want to focus most of their attention on fuel efficiency, safety, or engine performance to market a new car model.

When these terms are entered into Insights, we can see that there’s a considerable amount of interest in car safety. With this information, the manufacturer may want to consider incorporating car safety into its marketing strategy.

Category Suggestion

Have you ever wondered what other categories your search terms might fit into? Now, when a user types in a search term, Insights for Search suggests all the relevant categories that term might be classified under.

For example, if you type in the search term “apple”, this tool will show you all the relevant categories like “Food & Drink” and “Computers & Electronics.”

Entering New Markets

This tool can be very can be useful in determining a new market. A wine distributor may be looking to expand into new markets.

By entering in wine + vino, and comparing the data across multiple countries, such as Argentina, Mexico, Spain, and Venezuela, the distributor can get a sense of where interest is more prevalent.

The resulting graph indicates greater interest in Spain and Argentina. Choosing Spain, for example, the distributor can examine the sub regions and consider centralizing distribution in the La Rioja region, where interest appears to be the highest.

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