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SEO has become an integral part of every business owner’s marketing efforts since you get to visible to millions of potential buyers all over the world.

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They know that searchers want good information, fast answers and quality content and if your website can provide searchers with what they’re looking for it will make Google happy. In turn you will be rewarded with click costs going down and you’ll be getting more traffic from Adwords.

On the basis of relevancy Quality Score was introduced to measure how relevant your ad, keyword, or landing page is. This metric helps ensure that only the most relevant ads appear when someone searches for something on Google.

If your keywords have a low Quality Score, it means that they are not relevant to a searcher and as a result you will see one or both of the following:

- You may have a very high first page bid which makes these keywords almost impossible to bid on
- Your ads will not show or at least very rarely

This is Google’s way of ensuring that that the searcher doesn’t have a bad experience. Normally it is difficult to recover from an initial poor Quality Score and in most cases it is better to remove this keyword and replace it with a more relevant keyword.

However, if you want to keep bidding on low Quality Score keywords, you can optimize instead by writing more targeted ads. It’s important to match keyword searched to the ad displayed and to site content.

Be sure to read more about the adwords quality score checklist

On your landing page make sure your keyword is in the html tags and aim for a good keyword density. Since click through rate (CTR) is one component of Quality Score it will help to get a higher CTR as soon as possible.

Quality Score is thus based both on performance and relevancy.  Get this right (relevant keywords, ad text, high CTR) and you will be rewarded with lower bid prices.

Don’t think for one second that they create their own content. 

No, they get all their content from sites like Reuters, LA Times, Fox news etc. Everything on Google and Yahoo news is duplicate content. So, if Google is not worried about duplicate content, then why should you worry about it?

Even Google recognizes there are valid reasons for duplicate content and this is what Greg Grothaus, a Google search quality engineer had to say on this subject, “We recognize that most duplicate content is not deceptive in origin, so as a result we’re not trying to penalize it, we’re just trying to show in our search results content that is distinct and offer the searcher a variety of results. This is very much a per query thing.”

So, the Google duplicate content penalty is a myth.  Full stop. 

Duplicate Content Issues

What most people mean when they talk about duplicate content just shows that they don’t understand fully how search engines work and they don’t know anything about duplicate content.

If you use the same content on several pages on your website and you are trying to rank for the same keywords, then only one of those pages would show up in the SERPS.

There’s no penalties involved. Google just doesn’t want the same stuff coming up multiple times in the SERPS because that will lead to a poor search experience for their users!

For more information on this subject watch this duplicate content from Google

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I Make So Much Money With Google That You Can Copy My Secrets For Free

It is like Adsense-type Ads, but it’s absolutely FREE!

For some, especially those with content sites which generate very low revenue per click, this can be a great alternative to Adsense. 

Unlike Google Adsense, websites do not get ’spidered’ to determine what the content of the pages are, but ads are based on the keywords that someone enters.

You can choose the size and color of the ad boxes and then copy the code into your website. If someone then clicks on your ad and buys a product from that site, you can earn up to 75% of the sale!

Also something very different to Adsense is that you can also change the ‘header text’ which will help you to increase your website CTR’s.

In the screenshot below you’ll see I’ve changed it from the default ”Ads By ClickBank” to “Highly Recommended”, but you can change it to anything you want.

This a great feature from Clickbank that distinguishes it even more from Adsense!

Whether Clickbank or Adsense ads will be more profitable will depend on the content of your site. But, that’s a discussion for another time.

Anyway, this is certainly something you can have a look at:

https://www.clickbank.com/

Related Articles:

2 Simple Tricks You Can Use To Dominate Clickbank

A Highly Effective Strategy To Make $500/Day Without Spending A Dime On Paid Advertising 

Therefore, if you do any type of advertising online then you owe it to yourself to take a look at these 14 “must have” tips.

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1. The Name & Quality of Your Domain

The name and quality of the domain used in your campaign seems to be quite an important factor. Google favors websites which have relevant domain names as well as some age to them.

2. Site & Page Content

It is generally the case that the more unique content you have on your website, the better chance you’ll have of it getting a good quality score. For example, always have at least four original articles on the keywords you’re going to be bidding on. This way Google will hopefully think that your website holds some value.

Use relevant anchor text to link to them from your website and link out to other websites that Google deems to be relevant from within the articles.

You could try putting your keywords in the title and include them within the text on three or four occasions. If you can be bothered, and you should be, create different landing pages for each set of keywords you’re bidding on and adjust them accordingly.

3. Click Through Rates (CTRs)

It certainly helps to have a higher CTR on your ad groups and keywords soon after activating the campaign.

The only problem is you may have to spend a little more money than you’d otherwise want to begin with. This isn’t necessarily a bad thing though.

4. Relationship Between Your Keyword, Ad & Landing Page Content

There should always be a strong relationship between your keywords, ads and landing page. If your ad contains the keywords you’re bidding on, it should generally achieve a better click though rate, which as a result, should improve your quality score. This is also the case with the relationship between your ad and your landing page.

Not only will this relationship between your ad and your landing page earn you a better score but if the keywords in the ad match the keywords on your website, it will also increase the level of conversions.

For more Adwords tips, click here: www.PPCSeoGeek.com

It takes a big chunk out of a person’s life to manage all the different sites like Facebook, Twitter, MySpace, Forums, Digg, blogs and more.

But what is the opportunity cost of that time? Is there a measurable ROI on time spent? You cannot expect to sit in front of the computer the whole day ”connecting” with people and think that the sales dollars will come rolling in.