Loads of New Stuff
Written by alain on October 20, 2010
Wanted to let you know that I’ve added loads of new, fresh, original content regarding Google Adwords Management and PPC Search Engine Management on my website.
Check it out on: http://www.worthoverdoing.co.za I will post snippets of each article in the weeks to come as well.
How to Optimize Your Site for Google Adwords
Written by alain on October 19, 2010
PPC Marketing: It’s important to make sure that your site or landing page is ‘Google friendly’ before you activate your campaign.
Google is becoming more obsessed with the quality of landing pages and if their assessment of your landing page is poor your campaign will be penalized with a poor quality score which might be difficult to recover from.
Need Help with Low Quality Scores?
Written by alain on September 13, 2010
If you have been allocated a poor Quality Score (QS), you may be using keywords, ads, or landing pages that aren’t as targeted or relevant as they could be.
Quality Score Problems?
Written by alain on August 18, 2010
How Can You Get A Higher Quality Score?
Google’s algorithms and formulas are their own secret sauce they use to determine Quality Score and minimum bid price, but here is what we learned over time what helps to improve Quality Score:
Your clickthrough rate (CTR) which is the number of clicks your ad received divided by the number of impressions it received over a specific time period.
Read the rest of this How To Improve Quality Score Article »
