Dos and Don’ts of Google Adwords Campaign Management
Written by alain on August 11, 2011
The objective of Google Adwords campaign management should be to maximize the number of impressions and click through rates (CTR’s) and reduce click costs and increase profits.
This means that it is not just about getting as many as possible clicks or the maximum possible impressions since your cost per click (CPC) plays a vital role in how profitable your campaigns will be.
It’s also important that you track the conversion cost for each keyword. Often keywords with high CTR’s will have low conversion rates and others with low CTR’s will have high CTR’s.
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Adwords Traffic Estimator
Written by alain on July 29, 2011
The Google Adwords Traffic Estimator is an easy-to-use tool for estimating how many times your ads will be clicked on and the estimated Average CPC (cost per click)
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Adwords Editor
Written by alain on July 27, 2011
Adwords Editor is a neat tool to help you manage your Adwords campaigns. It allows you to make offline changes to your campaigns. You can download an existing campaign or upload a brand new campaign (known as posting) and make bulk changes.
By working offline it’s easier and quicker to make changes and you don’t have to worry about wasting time if your Internet connection is slow. So, all you have to do is to download your campaigns and make the changes you want to make and then upload those changes to Adwords.
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Simple Adwords Tutorial
Written by alain on July 26, 2011
If you feel that you need a good Adwords tutorial to help you make sense of Google Adwords then you can sign up for our “7 Days to Adwords Success” on the right of this page.
You probably know that Adwords is a great system to get low cost leads to your website, but despite the obvious advantages you’ll find it difficult to figure out how to advertise your website profitably on Google.
There’s a lot of advice on forums etc, but it seems that the more you read about pay per click advertising the more confusing it gets. In fact, it can be extremely difficult just to figure out how to get started.
If you don’t want to waste time going through Adwords forums then it is important that you find an easy-to-understand Adwords tutorial to help you get started.
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PPC Campaign Management Definitions
Written by alain on June 12, 2011
These PPC campaign management definitions are in particular relevant to Google Adwords
IMPRESSION SHARE: The number of times your ad was displayed on the search results pages. It will in most cases be less than 100% and possibly as low as 10% depending on how well your campaign is optimized or not.
CPC: This is the amount you will have to pay every time a person clicks on one of your ads
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Get Your Google Adwords Cheat Sheet
Written by alain on March 17, 2011
Want to get started with Google Advertising but not sure where to start.
With so much information floating around on the internet it’s hard to determine who’s genuine and who’s not. Get your own Google Cheat Sheet from a Pay Per Click Management company who has achieved Adwords Certified partner status.
Alain’s company has achieved Adwords Certified status for their professional pay per click services.
Click the link for more
How To Lower Your Adwords Bid Prices
Written by alain on December 9, 2010
As I mentioned before Quality Score was introduced to reward relevance and penalize advertisers with higher minimum bid prices if their keywords, ads and landing pages weren’t relevant, ie. Google penalized them with a poor Quality Score.
Your bids directly impacts your ROI, so it’s important it improve your Quality Score in order to lower your costs. Here are a few tips to increase your Quality Score and lower your bids.
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PPC Management: Different AdWords Bidding Options
Written by alain on November 12, 2010
PPC Management: Your AdWords bid represents how much you are willing to pay per click or pay per thousand impressions.
You can set your bids at keyword or ad group level and if you do not specify a maximum CPC bid for your keywords your ad group maximum CPC (Cost per click) will automatically apply.
Your bid also plays a role in your Ad rank. Increasing your maximum CPC (Cost per click) bid while maintaining a high Quality Score can improve the overall position of your ad on Google.
The bidding strategy you choose would depend on your advertising goals. If you are more concerned about getting clicks to your website you should choose cost per click (CPC) bidding where you pay only when someone clicks on your ad.
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