Get Your Google Adwords Cheat Sheet
Written by alain on March 17, 2011
Want to get started with Google Advertising but not sure where to start.
With so much information floating around on the internet it’s hard to determine who’s genuine and who’s not. Get your own Google Cheat Sheet from a Pay Per Click Management company who has achieved Adwords Certified partner status.
Alain’s company has achieved Adwords Certified status for their professional pay per click services.
Click the link for more
How To Lower Your Adwords Bid Prices
Written by alain on December 9, 2010
As I mentioned before Quality Score was introduced to reward relevance and penalize advertisers with higher minimum bid prices if their keywords, ads and landing pages weren’t relevant, ie. Google penalized them with a poor Quality Score.
Your bids directly impacts your ROI, so it’s important it improve your Quality Score in order to lower your costs. Here are a few tips to increase your Quality Score and lower your bids.
Read the rest of this PPC article
PPC Management: Different AdWords Bidding Options
Written by alain on November 12, 2010
PPC Management: Your AdWords bid represents how much you are willing to pay per click or pay per thousand impressions.
You can set your bids at keyword or ad group level and if you do not specify a maximum CPC bid for your keywords your ad group maximum CPC (Cost per click) will automatically apply.
Your bid also plays a role in your Ad rank. Increasing your maximum CPC (Cost per click) bid while maintaining a high Quality Score can improve the overall position of your ad on Google.
The bidding strategy you choose would depend on your advertising goals. If you are more concerned about getting clicks to your website you should choose cost per click (CPC) bidding where you pay only when someone clicks on your ad.
Read the rest of this entry about PPC Management »
Loads of New Stuff
Written by alain on October 20, 2010
Wanted to let you know that I’ve added loads of new, fresh, original content regarding Google Adwords Management and PPC Search Engine Management on my website.
Check it out on: http://www.worthoverdoing.co.za I will post snippets of each article in the weeks to come as well.
How to Optimize Your Site for Google Adwords
Written by alain on October 19, 2010
PPC Marketing: It’s important to make sure that your site or landing page is ‘Google friendly’ before you activate your campaign.
Google is becoming more obsessed with the quality of landing pages and if their assessment of your landing page is poor your campaign will be penalized with a poor quality score which might be difficult to recover from.
Need Help with Low Quality Scores?
Written by alain on September 13, 2010
If you have been allocated a poor Quality Score (QS), you may be using keywords, ads, or landing pages that aren’t as targeted or relevant as they could be.
Can You Trust Your SEO & PPC Expert?
Written by alain on September 4, 2010
Have you checked the credentials of your PPC Search Engine Management choice?
There are many websites out there claiming to be Google Adwords qualified individuals, professionals and resellers, but often the logo’s that they are so proudly displaying are not clickable.
This makes you wonder, why it isn’t?
Next time you are on the lookout for a PPC Search Engine Management expert, click the logo and make sure you’re dealing with a qualified person.
If you need assistance with PPC Search Engine Marketing, don’t hesitate to contact us.
Quality Score Problems?
Written by alain on August 18, 2010
How Can You Get A Higher Quality Score?
Google’s algorithms and formulas are their own secret sauce they use to determine Quality Score and minimum bid price, but here is what we learned over time what helps to improve Quality Score:
Your clickthrough rate (CTR) which is the number of clicks your ad received divided by the number of impressions it received over a specific time period.
Read the rest of this How To Improve Quality Score Article »
