Getting Traffic From Google But No Sales? How to Turn Clicks Into Conversions
Written by alain on September 19, 2011
One of the great things about online marketing and more specifically Google Adwords is that it is highly targeted and you can measure just about everything.
The Adwords interface is relatively easy to use and you have access to important information such as: impressions, click-through-rates, cost/conversion etc. to help you to optimize your campaigns.
However, although a lot of business owners and marketers manage to increase traffic through pay per click advertising, they don’t experience a similar increase in sales.
Read the rest of this Adwords article here:
Posted in: Pay per Click (PPC), adwords management
Dos and Don’ts of Google Adwords Campaign Management
Written by alain on August 11, 2011
The objective of Google Adwords campaign management should be to maximize the number of impressions and click through rates (CTR’s) and reduce click costs and increase profits.
This means that it is not just about getting as many as possible clicks or the maximum possible impressions since your cost per click (CPC) plays a vital role in how profitable your campaigns will be.
It’s also important that you track the conversion cost for each keyword. Often keywords with high CTR’s will have low conversion rates and others with low CTR’s will have high CTR’s.
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10 Worst Adwords Campaign Management Mistakes
Written by alain on August 1, 2011
The 10 Worst Adwords Campaign Management Mistakes…
In this article I’ll explain briefly about the worst Adwords campaign mistakes I see new advertisers make with their pay per click campaigns.
1. Not Taking Quality Score Into Account
One of the biggest mistakes you can make is to let your campaign go live without making pretty sure that you won’t have any quality score (QS) issues. If your QS is poor it might be difficult to recover from that initial poor start.
2. Relying Purely on Click-Through-Rates (CTR’s)
Read the rest of this Adwords Campaign Management article here
Adwords Traffic Estimator
Written by alain on July 29, 2011
The Google Adwords Traffic Estimator is an easy-to-use tool for estimating how many times your ads will be clicked on and the estimated Average CPC (cost per click)
Read more about it here
Adwords Editor
Written by alain on July 27, 2011
Adwords Editor is a neat tool to help you manage your Adwords campaigns. It allows you to make offline changes to your campaigns. You can download an existing campaign or upload a brand new campaign (known as posting) and make bulk changes.
By working offline it’s easier and quicker to make changes and you don’t have to worry about wasting time if your Internet connection is slow. So, all you have to do is to download your campaigns and make the changes you want to make and then upload those changes to Adwords.
Click here to read the rest of this Adwords editor article
PPC Campaign Management Definitions
Written by alain on June 12, 2011
These PPC campaign management definitions are in particular relevant to Google Adwords
IMPRESSION SHARE: The number of times your ad was displayed on the search results pages. It will in most cases be less than 100% and possibly as low as 10% depending on how well your campaign is optimized or not.
CPC: This is the amount you will have to pay every time a person clicks on one of your ads
Click here to read the rest of this PPC Campaign Management article
Benefits of Adwords Pay Per Click
Written by alain on June 10, 2011
Google Adwords offers numerous advantages over traditional advertising and other forms of online advertising, where messages are broadcast to a general audience.
With Adwords your ads are only shown to people when they are actively searching for what businesses like yours have to offer.
Click to read the rest of this Google Adwords article
Posted in: Pay per Click (PPC), adwords management
Don’t want to spend MORE money on advertising?
Written by alain on May 9, 2011
Have you ever felt that you’re just spending more and more on advertising but it’s not really bringing in any business?
Well, you’ve got to think about that statement, because is it advertising or is it the type of advertising. If advertising isn’t bringing in any income, then it is an expense, but if it is increasing your sales and boosting your profits, it’s an asset to harness.
Click to read the rest of this pay per click article
Posted in: Internet Marketing, Pay per Click (PPC)
