Don’t want to spend MORE money on advertising?
Written by alain on May 9, 2011
Have you ever felt that you’re just spending more and more on advertising but it’s not really bringing in any business?
Well, you’ve got to think about that statement, because is it advertising or is it the type of advertising. If advertising isn’t bringing in any income, then it is an expense, but if it is increasing your sales and boosting your profits, it’s an asset to harness.
Click to read the rest of this pay per click article
Posted in: Internet Marketing, Pay per Click (PPC)
How To Lower Your Adwords Bid Prices
Written by alain on December 9, 2010
As I mentioned before Quality Score was introduced to reward relevance and penalize advertisers with higher minimum bid prices if their keywords, ads and landing pages weren’t relevant, ie. Google penalized them with a poor Quality Score.
Your bids directly impacts your ROI, so it’s important it improve your Quality Score in order to lower your costs. Here are a few tips to increase your Quality Score and lower your bids.
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Loads of New Stuff
Written by alain on October 20, 2010
Wanted to let you know that I’ve added loads of new, fresh, original content regarding Google Adwords Management and PPC Search Engine Management on my website.
Check it out on: http://www.worthoverdoing.co.za I will post snippets of each article in the weeks to come as well.
How to Optimize Your Site for Google Adwords
Written by alain on October 19, 2010
PPC Marketing: It’s important to make sure that your site or landing page is ‘Google friendly’ before you activate your campaign.
Google is becoming more obsessed with the quality of landing pages and if their assessment of your landing page is poor your campaign will be penalized with a poor quality score which might be difficult to recover from.
Need Help with Low Quality Scores?
Written by alain on September 13, 2010
If you have been allocated a poor Quality Score (QS), you may be using keywords, ads, or landing pages that aren’t as targeted or relevant as they could be.
Can You Trust Your SEO & PPC Expert?
Written by alain on September 4, 2010
Have you checked the credentials of your PPC Search Engine Management choice?
There are many websites out there claiming to be Google Adwords qualified individuals, professionals and resellers, but often the logo’s that they are so proudly displaying are not clickable.
This makes you wonder, why it isn’t?
Next time you are on the lookout for a PPC Search Engine Management expert, click the logo and make sure you’re dealing with a qualified person.
If you need assistance with PPC Search Engine Marketing, don’t hesitate to contact us.
Quality Score Problems?
Written by alain on August 18, 2010
How Can You Get A Higher Quality Score?
Google’s algorithms and formulas are their own secret sauce they use to determine Quality Score and minimum bid price, but here is what we learned over time what helps to improve Quality Score:
Your clickthrough rate (CTR) which is the number of clicks your ad received divided by the number of impressions it received over a specific time period.
Read the rest of this How To Improve Quality Score Article »
Why Invest In PPC Search Engine Marketing?
Written by alain on August 6, 2010
What does it mean to have a PPC Search Engine Manager?
Well it should be a Google Adwords Qualified expert that will run and manage …
Read The Rest of This PPC Search Engine Marketing Article Here »
