Getting Traffic From Google But No Sales? How to Turn Clicks Into Conversions

Written by alain on September 19, 2011

One of the great things about online marketing  and more specifically Google Adwords is that it is highly targeted and you can measure just about everything.

The Adwords interface is relatively easy to use and you have access to  important information such as: impressions, click-through-rates, cost/conversion  etc. to help you to optimize your campaigns.

However, although a lot of business owners and marketers manage to increase traffic through pay per click advertising, they don’t experience a similar increase in sales.

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Dos and Don’ts of Google Adwords Campaign Management

Written by alain on August 11, 2011

The objective of Google Adwords campaign management should be to maximize the number of impressions and click through rates (CTR’s) and reduce click costs and increase profits.

This means that it is not just about getting as many as possible clicks or the maximum possible impressions since your cost per click (CPC) plays a vital role in how profitable your campaigns will be.

It’s also important that you track the conversion cost for each keyword. Often keywords with high CTR’s will have low conversion rates and others with low CTR’s will have high CTR’s.

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10 Worst Adwords Campaign Management Mistakes

Written by alain on August 1, 2011

The 10 Worst Adwords Campaign Management Mistakes…

In this article I’ll explain briefly about the worst Adwords campaign mistakes I see new advertisers make with their pay per click campaigns.

1. Not Taking Quality Score Into Account

One of the biggest mistakes you can make is to let your campaign go live without making pretty sure that you won’t have any quality score (QS) issues. If your QS is poor it might be difficult to recover from that initial poor start.

2. Relying Purely on Click-Through-Rates (CTR’s)

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Adwords Traffic Estimator

Written by alain on July 29, 2011

The Google Adwords Traffic Estimator is an easy-to-use tool for estimating how many times your ads will be clicked on and the estimated Average CPC (cost per click)

Read more about it here

Simple Adwords Tutorial

Written by alain on July 26, 2011

If you feel that you need a good Adwords tutorial to help you make sense of Google Adwords then you can sign up for our “7 Days to Adwords Success” on the right of this page.

You probably know that Adwords is a great system to get low cost leads to your website, but despite the obvious advantages you’ll find it difficult to figure out how to advertise your website profitably on Google.

There’s a lot of advice on forums etc, but it seems that the more you read about pay per click advertising the more confusing it gets. In fact, it can be extremely difficult just to figure out how to get started.

If you don’t want to waste time going through Adwords forums then it is important that you find an easy-to-understand Adwords tutorial to help you get started.

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PPC Campaign Management Definitions

Written by alain on June 12, 2011

These PPC campaign management definitions are in particular relevant to Google Adwords

IMPRESSION SHARE: The number of times your ad was displayed on the search results pages. It will in most cases be less than 100% and possibly as low as 10% depending on how well your campaign is optimized or not.

CPC: This is the amount you will have to pay every time a person clicks on one of your ads

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Benefits of Adwords Pay Per Click

Written by alain on June 10, 2011

Google Adwords offers numerous advantages over traditional advertising and other forms of online advertising, where messages are broadcast to a general audience.

With Adwords your ads are only shown to people when they are actively searching for what businesses like yours have to offer.

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