5 Things You Must Do If You Want To Make Google Happy

Written by alain on June 29, 2009

Since Google has the bulk of the search engine market share, I’m just going to concentrate on Adwords, but basically the same principles apply, no matter which pay per click engine you are using.

 

 

If you are a beginner you can get tutorials from Google’s help centre that will show you how to set up your account etc.

 

Although it’s not that difficult to make money with Google Adwords you can quickly lose a lot of money if you are not patient and stick to your budget….but, you can have success with Adwords if you do the following:

 

1… Create highly targeted and relevant keywords.

 

2… Create small, tightly focused ad groups based on those keywords.

 

3… Create text ads that match the keywords exactly.

 

4… Create landing pages that match the keywords and the text ads exactly.

 

5… Track everything to ensure that the keywords you’re bidding on are paying for themselves.

 

Google is all about the relevancy and if you can give Google what they want, then your click cost will come down and your start seeing more traffic going to your website.

 

By applying these five steps above your click through rate (CTR) will be higher and potential clients will remain on your site for longer.

 

This, again, will make Google happy and you are well on your way boosting traffic to your site.