10 Worst Adwords Campaign Management Mistakes

Written by alain on August 1, 2011

The 10 Worst Adwords Campaign Management Mistakes…

 

In this article I’ll explain briefly about the worst Adwords campaign mistakes I see new advertisers make with their pay per click campaigns.

 

1. Not Taking Quality Score Into Account

 

One of the biggest mistakes you can make is to let your campaign go live without making pretty sure that you won’t have any quality score (QS) issues. If your QS is poor it might be difficult to recover from that initial poor start.

 

2. Relying Purely on Click-Through-Rates (CTR’s)

 

Read the rest of this Adwords Campaign Management article here